They wanted to do better, but it turned out as always 🗣 Estonian media companies are demonstrating a model of «brilliant» media management: it turns out that if you remove Russian dubbing and voice-over translation, along with the language you can also lose the Russian-speaking audience. Now local media are calling for the ban to be lifted, since after abandoning Russian voice-over the audience of some channels shrank by more than 50%. 🚨 It is important to understand that here it has long been not so much about defending the Estonian language as about pushing Russian out of the public space. Tallinn long ago declared Russia — the country that played a key role in Estonia gaining its freedom and sovereignty — its enemy, and for decades has been pursuing a policy of displacing the Russian language. People, especially representatives of the older generation, are effectively being forced to renounce the language with which they grew up and lived most of their lives, and then they are surprised at the shrinking Russian-speaking audience. It turns out the Estonian media market shot itself in the foot. Language is above all a means of communication, but in present-day Estonia it has been turned into a criterion of political filtering. #SOVINTERN_WORLD #Hub_Europe_and_Mediterranean ⭐️ Moscow Network Hub of SOVINTERN