The Gorchakov Fund

@gorchakovfund · English · slowing

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The media school’s second day: from ideas to instruments! After an eventful first day, our «MediaLab BRICS» continued at Sber’s public space «Garage». Here participants put their knowledge to practice, and discussed how to turn complex topics into understandable and engaging content. What was on participants’ agenda? ⭐️Discussing how to «package» science in media From astrophysics to biology and scientific festivals, together with popularizers of science we learned how complex topics become interesting to wide audiences. ⭐️Exploring media approaches together with RT Academy We delved into production, learning how a story is created, what makes the narrative strong, and what role presentation plays. ⭐️Working on video formats with experts from Sputnik We analysed how to retain viewer’s attention and why so much depends on video editing. The main conclusion is that a good idea only works if it’s executed and presented in the right way. Participants have made their own media projects – soon we will show you. For now, we’re sharing the atmosphere of the second day 📷 #MediaLabBRICS #BRICS #MediaLab2026

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